Effect of Sales Approaches on the Growth of Women Street Vending in Kenya

Abstract

Entrepreneurship is perceived as one of the substantial aspects that lead to development, where entrepreneurs are faced with the task of organizing and managing businesses and in the process assuming all risks of their entrepreneurial ventures. Women entrepreneurs all over the world are contributing numerous ideas, energy and capital resources and making a difference in the business world. This study examined the response that poses as an important factor for growth in the entrepreneurial world. The study provides insight into the role of sales approaches on the growth of Women Street vending in Kenya. The specific objective of this study was to determine the effect of sales approaches on the growth of Women Street vending in Kenya. The target population of the study consisted of 384 women street vendors in Nairobi who were selected through probability sampling using the systematic sampling technique. The method used for primary data collection was questionnaires that were prepared and administered to women street vendors in the streets of three of Nairobi’s markets. Data analysis employed quantitative techniques on the questionnaires and hypothesis testing and qualitative methods for content analysis. Both descriptive and inferential statistics were used to analyse the data collected where the descriptive statistics involved frequencies and percentages and the inferential statistics involved correlation analysis and regression to test for the relationship of the variables. Various tests like sampling adequacy test, normality and multicollinearity were carried out during data analysis and the study presents the findings using tables and charts. The response rate of the study was 315 respondents out of the possible 384 a majority of who ranged from 18 to 36 years of age. The correlation results showed that sales approaches were strongly associated to growth of women street vendors in Kenya. Logistic Regression results showed a statistically significant relationship between sales approaches and growth of women street vending. The study concluded that sales approaches have a positive and significant effect on the growth of Women Street vending in Kenya. Based on the findings it was recommended that women engaging in street vending should come up with strategic sales approaches which will ensure they remain relevant in the market.

Key words: Sales approaches, Women Street Vending, Growth