The Role of Youtube in the Preservation and Dissemination of Initiation Songs of the Bukusu of Bungoma

Authors

  • Nashirobe Everlyne Catholic University of Eastern Africa
  • Selline Oketch Catholic University of Eastern Africa
  • Lucy Nabukonde Catholic University of Eastern Africa

Abstract

The paper examined the role of YouTube in the preservation and dissemination of initiation songs of the Bukusu of Bungoma. The paper used a qualitative research design employing the method of document analysis and used random sampling technique to select seven initiation songs on YouTube site. The study was further guided by functionalism theory.  The findings of the study showed that YouTube has created accessibility to Bukusu initiation ceremony to all its members spread across different parts of the world. The study concluded that YouTube was found to be effective in the preservation and dissemination of initiation songs of the Bukusu of Bungoma. YouTube videos give relevant knowledge on the philosophies of Bukusu initiation ritual and keep the originality of Babukusu initiation ceremony. The study also concluded that initiation songs contain a lot of wisdom in-so-far as virtues related to humanity are concerned. The study recommended that the Ministry of Culture, Gender and Sports should encourage and support the preservation and dissemination of traditionally or culturally loaded practices by documenting them for future reference and posterity. Besides, scholars and researchers must pay attention to oral tradition and social media with a focus on YouTube as a mode of preservation and dissemination of initiation songs. Researchers must engage in the study of YouTube as a mode of preservation and dissemination of initiation songs to investigate the many responsibilities that YouTube offers to a global audience. Researchers need to engage in the study of YouTube as a mode of preservation and dissemination of initiation songs to investigate the many responsibilities that YouTube offers to a global audience. Further, the study recommended that since these initiation songs contain a lot of wisdom in-so-far as virtues related to humanity are concerned, they should be preserved and widely disseminated for the attainment and moral standards within a community.

Keywords:  YouTube, Preservation, Dissemination, Initiation songs, Bukusu.

Author Biographies

Nashirobe Everlyne, Catholic University of Eastern Africa

Department of Languages, Literature and Communication, Catholic University of Eastern Africa

Selline Oketch, Catholic University of Eastern Africa

Catholic University of Eastern Africa

Lucy Nabukonde, Catholic University of Eastern Africa

Catholic University of Eastern Africa

References

Alexa, (2012). The top 500 sites on the web. Retrieved from https://www.alexa.com/topsites

Biernacka, K (2016) Cultural Heritage & New Technologies; the Role of Technology in Preserving, Restoring

Cannell, S. (2018). Video Ranking Academy. 2.8. Retrieved from SEANCANNELL.com:http//courses.seancannell.com/store/UMpK04P4

Civallerro, E. (2005). Documents & Collections as a means of recovering & protecting Endangered Languages. Retrieved from https://www.academica.org/edgardo.civallero/ pdf.

Crossman, A. (2019). Content Analysis: Method to Analyze Social Life Through Words, Images. Retrieved from https://www.thoughtco.com/content-analysis-sociology-3026155

Crossman, A. (2020). Understanding Functionalist Theory. Retrieved 22 April 2020 from https://www.thoughtco.com/functionalist-perspective

Internet World Stats (2014).Retrieved from http://www.internetworld.stats.com/stats/htm

Isong, A. (2018). The Influence of New Media Technologies on African Literature

Olilo, C. (2018).YouTube Tutorials &Development of Individual Sports in Kenya: A study of Selected Athletes in Kenya. (A Master’s Thesis). University of Nairobi, Kenya.

Omosa, E.N. (2016). Songs and Dances among the Abagusii of Kenya: A Historical Study. Retrieved 14 /04/2020 from https://dumas.usd.cnrs.fr/dumas-01332864.

Purcell, K. (2010). The State of Online Video. Retrieved org03/06/2020 from Pew Research Centre: http://www.pewinternet. the-state-of-online-video.

Snelson, C. (2011). YouTube across the Disciplines: A Review of the Literature. State University, USA. Retrieved on 16/06/2020 from https://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article 1010.

Spencer, P., (1985). Society and Dance, New York, Cambridge University Press.

Simiyu, R.N. (2012).Social-Cultural Significance of Circumcision Songs within a changing Babukusu Community of Bumula Division, Bungoma south district, Western

Wanyama, M. N. (2005). Form and Content of African Music: A case study of Bukusu circumcision. South Africa: University of Pretoria

Were, W. (2014). A traditional Ritual Ceremony as Edurama: A case Study of Imbalu Ritual among the Bukusu of Western Kenya (PhD Thesis). Kenyatta University, Nairobi.

Downloads

Published

2020-11-18

How to Cite

Everlyne, N., Oketch, S., & Nabukonde, L. (2020). The Role of Youtube in the Preservation and Dissemination of Initiation Songs of the Bukusu of Bungoma. Journal of Marketing and Communication, 3(2), 34–46. Retrieved from https://stratfordjournals.org/journals/index.php/journal-of-marketing/article/view/619

Issue

Section

Articles