Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
Home
Current
Archives
About
About the Journal
Submissions
Contact
Search
Register
Login
Home
/
Archives
/
Vol. 2 No. 1 (2019)
Vol. 2 No. 1 (2019)
ISSN Online 2617-359X
Published:
2019-03-05
Articles
Effect of Digital Marketing on the Performance of MSMES in Kenya
Doreen Kawira Kimathi, Prof. Elegwa Mukulu, Prof. Romanus Odhiambo
1 - 23
PDF
Effect of Service Quality on Customer Retention at Branded Night Clubs in Mombasa County, Kenya: A Pivotal, Core and Peripheral Attributes Model Perspective
Simon Okone Omondi, Stephen Odock
24 - 47
PDF
Improving Purchasing Decision Making Process through Brand Awareness: The Case of Saloon Car Buyers in Nairobi, Kenya
Hilda Coletta Nthenya, Dr. Benjamin Mulili, Dr. Thomas Ngui
48 - 63
PDF
Moderating Effect of Marketing Channel Dynamics on the Relationship between Market Entry Strategies and Performance of Multinational Corporations in Kenya
Thiong'o Samuel Mungai, Prof. Mary Kinoti, Prof. Francis Kibera
64 - 79
PDF
Strategic Factors Influencing Market Share of Telecommunications in Kenya
Fauziya Brek Karama, Dr. Kavoo Linge
80 - 91
PDF
Information
For Readers
For Authors
For Librarians