Sharing Travel Experience on Social Media about the Kenyan Coast: A Case of Wanderlust Diaries, a Facebook Travel Platform

  • Sheila Chebor Kutto Kenyatta University
  • Rachel Kirito Kirima Kenyatta University
  • Abby Cristine Njeri Murage Kenyatta University
  • Dr. Lluis Coromina Soler University de Girona
  • Dr. Raquel Camprubi University de Girona


Social media users share posts with different motivations. The study determined the motivations for sharing travel experiences about the Kenyan coast on wanderlust diaries and analyzed the travel experiences expressed on wanderlust diaries about Kenyan coast. The study utilized cross-sectional research design. An online survey with 50 respondents was used to determine motivations for sharing travel experiences about the Kenya Coast on Wanderlust diaries. The target population was 394500 followers. The study employed both probabilistic and non-probabilistic sampling method since the study was both quantitative and qualitative. The sampling frame was all the users of the page on facebook. A sample size of 384 was chosen using the formula. The response rate was 13% (50 questionnaires) which was allowed by the professor due to time constraints. For the qualitative data, textual data from 20 Wanderlust diaries posts on Facebook was analyzed. The posts were coded with the theme Mombasa 1 to 20. The study results indicated that motivations for sharing travel experiences include identification (sharing travel experiences, informing, recognition, raising awareness, informing others about my trip), internalization (diarizing my trip, rating products and services, entertainment and making friends) and compliance (earning a commission, getting a job, likes, it is a requirement). The travel experiences expressed on wanderlust diaries about Kenyan coast was that majority of the posts showed attractions as key to their travel experiences (22%), followed by activities (18%). Safety and weather were the least experiences posted on Wanderlust diaries about the Kenyan coast (7% and 2% respectively). The study concluded that motivations for sharing travel experiences include identification, internalization and compliance. The travel experiences expressed on wanderlust diaries about Kenyan coast include posts showing attractions, followed by activities, safety and weather. The study recommended that a qualitative study should be carried out using interviews to further interpret and confirm or disconfirm motives for sharing on Wanderlust diaries. A quantitative study using surveys should be carried out to gain insight on other descriptive about the Wanderlust Diaries participants. The Kenyan Coast local governments and tourism circuit organizations should use big data and employ smart destination development and management.

Keywords: Motivations, sharing travel experiences, travel experiences, wanderlust diaries, Kenyan coast

Author Biographies

Sheila Chebor Kutto, Kenyatta University

Student, Kenyatta University

Rachel Kirito Kirima, Kenyatta University

Student, Kenyatta University

Abby Cristine Njeri Murage, Kenyatta University

Students, Kenyatta University

Dr. Lluis Coromina Soler, University de Girona

Professor, University de Girona, Spain

Dr. Raquel Camprubi, University de Girona

Professor, University de Girona, Spain


Bock, G. W. and Kim, Y. G. 2002. Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing. Information Resources Management Journal, 15(2): 14–21.

Bower, G.M.(2010) Netnography: A Method Specifically Designed to Study Cultures and Communities. The Qualitative Report Volume 15 Number 5 September 2010 1270-1275

Cambria, E., Schuller, B., Xia, Y., & Havasi, C. (2013). New avenues in opinion mining and sentiment analysis. IEEE Intelligent Systems, 28(2), 15–21.[KS1]

Cheng, Y., Liang, J., & Leung, L. (2014). Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China. New Media & Society, 17(7), 1096–1116.

Creswell, J. W., & Poth, C. N. (2017). Qualitative inquiry and research design: Choosing among five approaches. Sage publications

Deci, E. L. 1975. Intrinsic motivation, New York, NY: Plenum Press.

Gan, C., & Li, H. (2018). Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications. Computers in Human Behavior, 78, 306–315.

Hollenbaugh, E. E., & Ferris, A. L. (2014). Facebook self-disclosure: Examining the role of traits, social cohesion, and motives. Computers in Human Behavior, 30, 50–58.

Huang, Y., Basu, C., & Hsu, M. K. (2010). Exploring motivations of travel knowledge sharing on social network sites: an empirical investigation of US college students. Journal of hospitality marketing & management, 19(7), 717-734.

Icoz, O., Kutuk, A., & Icoz, O. (2018). Social media and consumer buying decisions in tourism: The case of Turkey.

Jiang, Q., Chan, C. S., Eichelberger, S., Ma, H., & Pikkemaat, B. (2021). Sentiment analysis of online destination image of Hong Kong held by mainland Chinese tourists. Current Issues in Tourism, 1-22.

Júlio. C. M., Patrícia O. V, Maria M. G. & Joao A. S. (2010) The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty

Kang, M., & Schuett, M. A. (2013). Determinants of sharing travel experiences in social media. Journal of Travel & Tourism Marketing, 30(1-2), 93-107.

Kim, K. (2007). Understanding differences in tourist motivation between domestic and international travel: The university student market. Tourism Analysis, 12(1-2), 65-75.

Kimberlin, C. L., & Winterstein, A. G. (2008). Validity and reliability of measurement instruments used in research. American journal of health-system pharmacy, 65(23), 2276-2284.

Li, F. (2019). Understanding Chinese tourists' motivations of sharing travel photos in WeChat. Tourism Management Perspectives, 33.

Malik, A., Dhir, A., & Nieminen, M. (2016a). Uses and gratifications of digital photo sharing on Facebook. Telematics and Informatics, 33(1), 129–138.

Mendelson, A., & Papacharissi, Z. (2010). Look at us; collective narcissism in college student facebook photo galleries. The networked self: Identity community and culture of social networking sites. ZIZ Papacharisi: Routledge.

Mkono, M., 2011. The othering of food in touristic eatertainment: A netnography. Tourist Studies, 11(3), pp.253-270.

Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism management, 43, 46-54.

Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Rodríguez Artola, R., Moliner Tena, M. Á., & Sánchez García, J. (2017). The effects of travelling reasons on social media resources and tourist expectations. In XXIX Congreso de Marketing AEMARK (2017), p 1129-1141. ESIC.

Pikkemaat, B., Peters, M., & Chan, C. S. (2018). Needs, drivers and barriers of innovation: The case of an alpine community-model destination. Tourism Management Perspectives, 25, 53–63.

Wong I.A., Liu,D., Li, N., Wu,S., Lu, L., Law, R. (2018) Foodstagramming in the Travel Encounter: Tourism Management Vol.71 (2019) 99-115.
How to Cite
Kutto, S. C., Kirima, R. K., Murage, A. C. N., Soler, L. C., & Camprubi, R. (2022). Sharing Travel Experience on Social Media about the Kenyan Coast: A Case of Wanderlust Diaries, a Facebook Travel Platform. Journal of Hospitality and Tourism Management, 5(1), 63-79.