Health Corporate Social Responsibility and Financial Performance of Telecommunication Companies in Kenya
DOI:
https://doi.org/10.53819/81018102t5305Abstract
The purpose of the study was to investigate the impact of health Corporate Social Responsibility (CSR) on the financial performance of telecommunication companies in Kenya. The population of the study comprised of 6,597 employees from the three major telecommunication companies in Kenya: Safaricom, Airtel Kenya and Telkom Kenya, with 3,859, 1,694, and 1,044 employees respectively. The unit of observation was employees in top and middle-level management positions due to their pivotal roles in strategic decision-making processes within organizations. The sample size was determined using Yamane's formula, resulting in 353 employees from top and middle-level management. Data collection employed semi-structured questionnaires, enabling the collection of quantitative and qualitative data. The collected data was analyzed using SPSS version 29 software. The study found a positive and significant association between health CSR programs and financial performance (r=0.654, p=0.000). The regression analysis also discovered a positive and significant relationship between health CSR programs and financial performance (β = 0.640, t (324). In conclusion, Health CSR programs can be a valuable tool for improving the health and well-being of employees, customers, and the community. These programs can take many forms, but some common examples include health awareness, preventive services, and health partnerships. Health awareness can include providing employees with information about health risks and how to prevent them, as well as organizing educational events and campaigns. The study recommends that telecommunications companies should provide health education and prevention services. Companies should focus on educating their employees about various health risks and effective ways to avoid them. This initiative could involve organizing regular educational events and health awareness campaigns within the company. Providing free or discounted health screenings, vaccinations, and other preventive care services to employees is highly recommended. This approach not only supports employee health but also demonstrates the company’s commitment to their well-being. Companies are encouraged to invest in ergonomic workstations. Ergonomically designed workspaces can significantly reduce physical discomfort and prevent long-term health issues among employees. Offering healthy food choices in the workplace is another key recommendation. This initiative can encourage better eating habits and contribute to the overall health of the workforce. Facilitating opportunities for physical activity within the workplace is also recommended. This could include setting up a gym, organizing sports events, or even simple initiatives like encouraging walking meetings or stretch breaks.
Keywords: Health CSR, financial performance, telecommunication companies, Kenya.
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