The Influence of Mergers and Acquisitions on Performance of Britam Holdings Limited, Kenya
Abstract
The global business environment within which Multinational Corporations (MNCs) operate is characterized by dynamic and complex political, economic, social, cultural, technological, and legal aspects. The entry of new firms in the Kenyan market has tightened the level of competition among MNCs, which has necessitated designing and implementing of new competitive strategies to enhance performance. This study aimed at determining the influence of mergers and acquisitions on performance of Britam holdings limited, Kenya. The study adopted a descriptive research design. The target population of the study was 887 staff at Britam holdings Ltd Nairobi. The findings of the study indicated that mergers and acquisitions have a significant positive relationship with performance of Britam holdings limited. The study recommended that multinational companies should embrace competitive strategies so as to improve performance of their companies and further research should to be carried out in other public institutions to find out if the same results can be obtained.
Keywords: Mergers, Acquisitions, Performance, Joint Ventures, Britam
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