Influencing Financial and Organizational Strategy: Virgin Group, United Kingdom
Abstract
The paper assessed the influence of organizational strategy with a Virgin Group, United Kingdom. Capabilities and resources that include, resources, brand name, innovation and capabilities. Models have been used to analyze the common resources and capabilities that link the separate Virgin companies including VRIO Analysis Model, Value Chain Analysis Model and Mckinsey 7s. In addition, the paper looks into the diversification criteria, changes for Virgin Group, franchise organization, Virgin and the corporate parent and the ways of overcoming barriers. The paper finds that the Virgin Group besides includes value to its interest in the brand name and additionally moreover used the trademark name to assist removed obstacles to entrance. The Virgin trademark name is a consumer's lead character in addition to in a similar way as recommendation prior to the brand name is much valued with the British market. In the Virgin Group, the approach of inspiration, the high degree of flexibility at work, the bargain of obligation as well as versatility for employees as well as the informality and disrespect for conventions. The recommendations in the management system are to structured leading monitoring as well as likewise integrate along with methodical method just how to handle Virgin team.
Keywords: Finance, Organizational Strategy, Virgin Group & United Kingdom
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