Influence of Innovation on the Growth of Micro and Small Pharmaceutical Enterprises in Kenya
DOI:
https://doi.org/10.53819/81018102t6032Abstract
Medium and Small Enterprises (MSEs) are engines of economic development through contribution of jobs and poverty reduction. Currently, the MSE sector in Kenya contributes over 70% of the country’s GDP. Despite this importance, 3 out every five of MSEs in Kenya collapse within 3-5 years of operation leading to loss of jobs, increased poverty and low GDP. Innovation has been termed as one of the most crucial elements in today’s globalized and competitive environment. Remaining competitive in today’s modern world require organizations to pursue innovation the objective of the study was to determine the influence of innovation on growth of micro and small pharmaceutical enterprises in Kenya. To achieve this objective, a descriptive survey study design shall be adopted. The target population of the study was the pharmaceutical MSEs in Nairobi County. Random sampling technique was used to get sample size of 30 .The research study adopted a questionnaire as a research data collection instrument. Both open and closed ended questions shall be used to elicit responses from respondents. The research data collected was analyzed using the statistical package for social scientists software and the results presented using charts and tables. Descriptive statistical data was used for analysis and reporting. The reliability of the test instrument shall be done using Cronbach’s alpha coefficient. Regression analysis was used to establish the relationship between growth and the types of innovation applied in pharmaceutical Mses. The study results were presented through tables and figures. The study concludes that open innovation has a positive and significant effect on growth of micro and small pharmaceutical enterprises in Kenya. In addition, the study concludes that process innovation has a positive and significant effect on growth of micro and small pharmaceutical enterprises in Kenya. Further, the study concludes that front end innovation has a positive and significant effect on growth of micro and small pharmaceutical enterprises in Kenya. The study also concludes that market innovation has a positive and significant effect on growth of micro and small pharmaceutical enterprises in Kenya. Based on the results, this study recommends that the management of micro and small pharmaceutical enterprises should encourage open innovation to ensure maximum utilization of resources and minimize wastage. Further, the management of micro and small pharmaceutical enterprises should formulate and implement effective marketing strategies to increase the sales of their firm.
Keywords: Innovation, Leadership Skills, Pharmaceuticals, Micro and Small Enterprises
References
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Becker, M., & Knudsen, T. (2012). Nelson and Winter revisited. In Handbook on the Economics and Theory of the Firm. Edward Elgar Publishing.
Becker, S. O., & Egger, P. H. (2007). Employment Effects of Product and Process Innovations. mimeo.
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Chatterji, A. K., & Fabrizio, K. R. (2014). Using users: When does external knowledge enhance corporate product innovation?. Strategic Management Journal, 35(10), 1427-1445. https://doi.org/10.1002/smj.2168
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Dahlander, L., & Gann, D. M. (2010). How open is innovation?. Research policy, 39(6), 699-709. https://doi.org/10.1016/j.respol.2010.01.013
Drejer, I. (2004). Identifying innovation in surveys of services: a Schumpeterian perspective. Research policy, 33(3), 551-562. https://doi.org/10.1016/j.respol.2003.07.004
Eisenhardt, K. M., Furr, N. R., & Bingham, C. B. (2010). CROSSROADS—Microfoundations of performance: Balancing efficiency and flexibility in dynamic environments. Organization science, 21(6), 1263-1273. https://doi.org/10.1287/orsc.1100.0564
Fey, C. F., & Birkinshaw, J. (2005). External sources of knowledge, governance mode, and R&D performance. Journal of Management, 31(4), 597-621. https://doi.org/10.1177/0149206304272346
Foss, N. J., Laursen, K., & Pedersen, T. (2011). Linking customer interaction and innovation: The mediating role of new organizational practices. Organization science, 22(4), 980-999. https://doi.org/10.1287/orsc.1100.0584
Frost, W., & Sullivan, P. (2015). The 2015 Global Information Security Workforce Study.
Garikai, B. W. (2011). Exportation challenges by small and medium enterprises and possible exportation strategies. Journal of Finance, 95(18), 105-126.
Hakkert, R., & Kemp, R. G. M. (2006). An Ambition to Grow. Netherlands, Zoetemeer, Scales, (s 26), 27.
Hellriegel, D., Slocum, J. W., & Woodman, R. W. (2001). Organization behavior. South Western Collage Publishing.
Hippel, E. V., & Krogh, G. V. (2003). Open source software and the “private-collective” innovation model: Issues for organization science. Organization science, 14(2), 209-223. https://doi.org/10.1287/orsc.14.2.209.14992
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. Journal of marketing, 62(3), 42-54. https://doi.org/10.1177/002224299806200303
Iqbal, S., Rasheed, M., Khan, H., & Siddiqi, A. (2020). Human resource practices and organizational innovation capability: role of knowledge management. VINE Journal of Information and Knowledge Management Systems. https://doi.org/10.1108/VJIKMS-02-2020-0033
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304
Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization science, 17(1), 45-63. https://doi.org/10.1287/orsc.1050.0156
Johns, G. (1996). Organizational behavior: Understanding and managing life at work. HarperCollins College Publishers.
Kamendi, B. (2016). The Role of entrepreneurial orientation on the growth of small and medium enterprises in Nairobi County. Unpublished Masters Dissertation. University of Nairobi.
Keil, T., Maula, M., Schildt, H., & Zahra, S. A. (2008). The effect of governance modes and relatedness of external business development activities on innovative performance. Strategic management journal, 29(8), 895-907. https://doi.org/10.1002/smj.672
Kinoti, J. T. (2013). E-procurement adoption by government parastatals in Kenya: the supplier perspective (Doctoral dissertation, University of Nairobi).
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
Kraaijenbrink, J., Spender, J. C., & Groen, A. J. (2010). The resource-based view: A review and assessment of its critiques. Journal of management, 36(1), 349-372. https://doi.org/10.1177/0149206309350775
Kreitner, R., & Kinicki, A. (1998). Organizational behavior. Irwin/McGraw-Hill.
Lahovnik, M., & Breznik, L. (2014). Technological innovation capabilities as a source of competitive advantage: A case study from the home appliance industry. Transformations in business & economics, 13(2), 144-160.
Laursen, K., & Salter, A. (2006). Open for innovation: the role of openness in explaining innovation performance among UK manufacturing firms. Strategic management journal, 27(2), 131-150. https://doi.org/10.1002/smj.507
Lee, R., & Mason, A. (2010). Fertility, human capital, and economic growth over the demographic transition. European Journal of Population/Revue européenne de Démographie, 26(2), 159-182. https://doi.org/10.1007/s10680-009-9186-x
Leiponen, A., & Helfat, C. E. (2010). Innovation objectives, knowledge sources, and the benefits of breadth. Strategic management journal, 31(2), 224-236. https://doi.org/10.1002/smj.807
Love, J., & Roper, S. (2013). SME innovation, exporting and growth. Enterprise Research Centre, 5, 1-56.
McCormick, K., & Kautto, N. (2013). The bioeconomy in Europe: An overview. Sustainability, 5(6), 2589-2608. https://doi.org/10.3390/su5062589
McDaniel, M. A. (2005). Big-brained people are smarter: A meta-analysis of the relationship between in vivo brain volume and intelligence. Intelligence, 33(4), 337-346. https://doi.org/10.1016/j.intell.2004.11.005
Mugenda, A. (2008). Social science research: Conception, methodology and analysis. Nairobi: Kenya Applied Research and Training Services, 10(1).
Mugenda, O. M., & Mugenda, A. G. (2003). Research methods: Quantitative and. Qualitative. Approaches. Nairobi; African Centre for Technology Studies.
Ndalira, D. W., Ngugi, J. K., & Chepkulei, B. (2013). Effect of the type of innovation on the growth of small and medium enterprises in Kenya: a case of garment enterprises in Jericho, Nairobi. European Journal of Management Sciences and Economics Vol, 1(2).
Nelson, R. R., & Winter, S. G. (1982). The Schumpeterian tradeoff revisited. The American Economic Review, 72(1), 114-132.
Nickell, S. J. (1996). Competition and corporate performance. Journal of political economy, 104(4), 724-746. https://doi.org/10.1086/262040
Nobelius, D., & Trygg, L. (2002). Stop chasing the front end process—management of the early phases in product development projects. International Journal of Project Management, 20(5), 331-340. https://doi.org/10.1016/S0263-7863(01)00030-8
Obakiro, S. B., Kiprop, A., Kowino, I., Kigondu, E., Odero, M. P., Omara, T., & Bunalema, L. (2020). Ethnobotany, ethnopharmacology, and phytochemistry of traditional medicinal plants used in the management of symptoms of tuberculosis in East Africa: a systematic review. Tropical Medicine and Health, 48(1), 1-21. https://doi.org/10.1186/s41182-020-00256-1
Olazo, D. (2020). The Mediating Role of Marketing Innovation to the Marketing Competence and Sustainable Competitive Advantage of the Selected Small and Medium Enterprises. Philippine Academy of Management E-Journal, 4(1), 73-89.
Olson, E. M., Walker Jr, O. C., & Ruekert, R. W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of marketing, 59(1), 48-62. https://doi.org/10.1177/002224299505900105
Perttula, K. H. (2004). The POW factor: Understanding and igniting passion for one's work. University of Southern California.
Polder, M., Leeuwen, G. V., Mohnen, P., & Raymond, W. (2010). Product, process and organizational innovation: drivers, complementarity and productivity effects. CIRANO-scientific publications 2010s-28. https://doi.org/10.2139/ssrn.1626805
Prahalad, D. (2013). Design Strategy for the Bottom of the Pyramid. In Social Innovation (pp. 131-144). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36540-9_12
Reinertsen, D. G. (1999). Taking the fuzziness out of the fuzzy front end. Research-Technology Management, 42(6), 25-31. https://doi.org/10.1080/08956308.1999.11671314
Roos, G., & Roos, J. (1997). Measuring your company's intellectual performance. Long range planning, 30(3), 413-426. https://doi.org/10.1016/S0024-6301(97)90260-0
Schumpeter, J. A., & Nichol, A. J. (1934). Robinson's economics of imperfect competition. Journal of political economy, 42(2), 249-259. https://doi.org/10.1086/254595
Swedberg, R. (2000). Afterword: The role of the market in Max Weber's work. Theory and Society, 29(3), 373-384. https://doi.org/10.1023/A:1007056722175
Tether, B. S., & Tajar, A. (2008). Beyond industry–university links: Sourcing knowledge for innovation from consultants, private research organisations and the public science-base. Research Policy, 37(6-7), 1079-1095. https://doi.org/10.1016/j.respol.2008.04.003
Von Hippel, E. (2005). Democratizing innovation: The evolving phenomenon of user innovation. Journal für Betriebswirtschaft, 55(1), 63-78. https://doi.org/10.1007/s11301-004-0002-8
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207
West, J., & Bogers, M. (2011). Profiting from external innovation: A review of research on open innovation. Available at SSRN 1949520. https://doi.org/10.2139/ssrn.1949520
Williamson, O. E. (1991). Comparative economic organization: The analysis of discrete structural alternatives. Administrative science quarterly, 269-296. https://doi.org/10.2307/2393356
Woodman, G. F. (2010). A brief introduction to the use of event-related potentials in studies of perception and attention. Attention, Perception, & Psychophysics, 72(8), 2031-2046. https://doi.org/10.3758/BF03196680
Zheng, D., Chen, J., Huang, L., & Zhang, C. (2013). E-government adoption in public administration organizations: integrating institutional theory perspective and resource-based view. European Journal of Information Systems, 22(2), 221-234. https://doi.org/10.1057/ejis.2012.28
Adner, R., & Levinthal, D. (2001). Demand heterogeneity and technology evolution: implications for product and process innovation. Management science, 47(5), 611-628. https://doi.org/10.1287/mnsc.47.5.611.10482
Aghion, P., & Howitt, P. (1992). mA Model of Growth through Creative Destruction, nEconometrica. https://doi.org/10.2307/2951599
Ahuja, G., & Morris Lampert, C. (2001). Entrepreneurship in the large corporation: A longitudinal study of how established firms create breakthrough inventions. Strategic management journal, 22(6‐7), 521-543. https://doi.org/10.1002/smj.176
Andersen, B. (2004). If ‘intellectual property rights’ is the answer, what is the question? Revisiting the patent controversies. Economics of innovation and new technology, 13(5), 417-442. https://doi.org/10.1080/1043859042000188692
Anderson, B. S., & Eshima, Y. (2013). The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs. Journal of business venturing, 28(3), 413-429. https://doi.org/10.1016/j.jbusvent.2011.10.001
Andrew, H. F. (2015). Corporate social responsibility an open systems perspective. Academy of Strategic Management Journal, 14(2), 49. https://doi.org/10.1007/978-3-658-06794-6_3
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
Barney, J. B., & Clark, D. N. (2007). Resource-based theory: Creating and sustaining competitive advantage. OUP Oxford.
Becker, M., & Knudsen, T. (2012). Nelson and Winter revisited. In Handbook on the Economics and Theory of the Firm. Edward Elgar Publishing.
Becker, S. O., & Egger, P. H. (2007). Employment Effects of Product and Process Innovations. mimeo.
Bercovitz, J. E., & Feldman, M. P. (2007). Fishing upstream: Firm innovation strategy and university research alliances. Research policy, 36(7), 930-948. https://doi.org/10.1016/j.respol.2007.03.002
Boeddrich, H. J. (2004). Ideas in the workplace: a new approach towards organizing the fuzzy front end of the innovation process. Creativity and innovation management, 13(4), 274-285. https://doi.org/10.1111/j.0963-1690.2004.00316.x
Brennan, A., & Dooley, L. (2005). Networked creativity: a structured management framework for stimulating innovation. Technovation, 25(12), 1388-1399. https://doi.org/10.1016/j.technovation.2004.08.001
Chatterji, A. K., & Fabrizio, K. R. (2014). Using users: When does external knowledge enhance corporate product innovation?. Strategic Management Journal, 35(10), 1427-1445. https://doi.org/10.1002/smj.2168
Chen, S. (2020). Towards secure communication and authentication: Provable security analysis and new constructions (Doctoral dissertation, Georgia Institute of Technology).
Chesbrough, H., Vanhaverbeke, W., & West, J. (Eds.). (2006). Open innovation: Researching a new paradigm. Oxford University Press on Demand.
Dahlander, L., & Gann, D. M. (2010). How open is innovation?. Research policy, 39(6), 699-709. https://doi.org/10.1016/j.respol.2010.01.013
Drejer, I. (2004). Identifying innovation in surveys of services: a Schumpeterian perspective. Research policy, 33(3), 551-562. https://doi.org/10.1016/j.respol.2003.07.004
Eisenhardt, K. M., Furr, N. R., & Bingham, C. B. (2010). CROSSROADS—Microfoundations of performance: Balancing efficiency and flexibility in dynamic environments. Organization science, 21(6), 1263-1273. https://doi.org/10.1287/orsc.1100.0564
Fey, C. F., & Birkinshaw, J. (2005). External sources of knowledge, governance mode, and R&D performance. Journal of Management, 31(4), 597-621. https://doi.org/10.1177/0149206304272346
Foss, N. J., Laursen, K., & Pedersen, T. (2011). Linking customer interaction and innovation: The mediating role of new organizational practices. Organization science, 22(4), 980-999. https://doi.org/10.1287/orsc.1100.0584
Frost, W., & Sullivan, P. (2015). The 2015 Global Information Security Workforce Study.
Garikai, B. W. (2011). Exportation challenges by small and medium enterprises and possible exportation strategies. Journal of Finance, 95(18), 105-126.
Hakkert, R., & Kemp, R. G. M. (2006). An Ambition to Grow. Netherlands, Zoetemeer, Scales, (s 26), 27.
Hellriegel, D., Slocum, J. W., & Woodman, R. W. (2001). Organization behavior. South Western Collage Publishing.
Hippel, E. V., & Krogh, G. V. (2003). Open source software and the “private-collective” innovation model: Issues for organization science. Organization science, 14(2), 209-223. https://doi.org/10.1287/orsc.14.2.209.14992
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. Journal of marketing, 62(3), 42-54. https://doi.org/10.1177/002224299806200303
Iqbal, S., Rasheed, M., Khan, H., & Siddiqi, A. (2020). Human resource practices and organizational innovation capability: role of knowledge management. VINE Journal of Information and Knowledge Management Systems. https://doi.org/10.1108/VJIKMS-02-2020-0033
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304
Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization science, 17(1), 45-63. https://doi.org/10.1287/orsc.1050.0156
Johns, G. (1996). Organizational behavior: Understanding and managing life at work. HarperCollins College Publishers.
Kamendi, B. (2016). The Role of entrepreneurial orientation on the growth of small and medium enterprises in Nairobi County. Unpublished Masters Dissertation. University of Nairobi.
Keil, T., Maula, M., Schildt, H., & Zahra, S. A. (2008). The effect of governance modes and relatedness of external business development activities on innovative performance. Strategic management journal, 29(8), 895-907. https://doi.org/10.1002/smj.672
Kinoti, J. T. (2013). E-procurement adoption by government parastatals in Kenya: the supplier perspective (Doctoral dissertation, University of Nairobi).
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
Kraaijenbrink, J., Spender, J. C., & Groen, A. J. (2010). The resource-based view: A review and assessment of its critiques. Journal of management, 36(1), 349-372. https://doi.org/10.1177/0149206309350775
Kreitner, R., & Kinicki, A. (1998). Organizational behavior. Irwin/McGraw-Hill.
Lahovnik, M., & Breznik, L. (2014). Technological innovation capabilities as a source of competitive advantage: A case study from the home appliance industry. Transformations in business & economics, 13(2), 144-160.
Laursen, K., & Salter, A. (2006). Open for innovation: the role of openness in explaining innovation performance among UK manufacturing firms. Strategic management journal, 27(2), 131-150. https://doi.org/10.1002/smj.507
Lee, R., & Mason, A. (2010). Fertility, human capital, and economic growth over the demographic transition. European Journal of Population/Revue européenne de Démographie, 26(2), 159-182. https://doi.org/10.1007/s10680-009-9186-x
Leiponen, A., & Helfat, C. E. (2010). Innovation objectives, knowledge sources, and the benefits of breadth. Strategic management journal, 31(2), 224-236. https://doi.org/10.1002/smj.807
Love, J., & Roper, S. (2013). SME innovation, exporting and growth. Enterprise Research Centre, 5, 1-56.
McCormick, K., & Kautto, N. (2013). The bioeconomy in Europe: An overview. Sustainability, 5(6), 2589-2608. https://doi.org/10.3390/su5062589
McDaniel, M. A. (2005). Big-brained people are smarter: A meta-analysis of the relationship between in vivo brain volume and intelligence. Intelligence, 33(4), 337-346. https://doi.org/10.1016/j.intell.2004.11.005
Mugenda, A. (2008). Social science research: Conception, methodology and analysis. Nairobi: Kenya Applied Research and Training Services, 10(1).
Mugenda, O. M., & Mugenda, A. G. (2003). Research methods: Quantitative and. Qualitative. Approaches. Nairobi; African Centre for Technology Studies.
Ndalira, D. W., Ngugi, J. K., & Chepkulei, B. (2013). Effect of the type of innovation on the growth of small and medium enterprises in Kenya: a case of garment enterprises in Jericho, Nairobi. European Journal of Management Sciences and Economics Vol, 1(2).
Nelson, R. R., & Winter, S. G. (1982). The Schumpeterian tradeoff revisited. The American Economic Review, 72(1), 114-132.
Nickell, S. J. (1996). Competition and corporate performance. Journal of political economy, 104(4), 724-746. https://doi.org/10.1086/262040
Nobelius, D., & Trygg, L. (2002). Stop chasing the front end process—management of the early phases in product development projects. International Journal of Project Management, 20(5), 331-340. https://doi.org/10.1016/S0263-7863(01)00030-8
Obakiro, S. B., Kiprop, A., Kowino, I., Kigondu, E., Odero, M. P., Omara, T., & Bunalema, L. (2020). Ethnobotany, ethnopharmacology, and phytochemistry of traditional medicinal plants used in the management of symptoms of tuberculosis in East Africa: a systematic review. Tropical Medicine and Health, 48(1), 1-21. https://doi.org/10.1186/s41182-020-00256-1
Olazo, D. (2020). The Mediating Role of Marketing Innovation to the Marketing Competence and Sustainable Competitive Advantage of the Selected Small and Medium Enterprises. Philippine Academy of Management E-Journal, 4(1), 73-89.
Olson, E. M., Walker Jr, O. C., & Ruekert, R. W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of marketing, 59(1), 48-62. https://doi.org/10.1177/002224299505900105
Perttula, K. H. (2004). The POW factor: Understanding and igniting passion for one's work. University of Southern California.
Polder, M., Leeuwen, G. V., Mohnen, P., & Raymond, W. (2010). Product, process and organizational innovation: drivers, complementarity and productivity effects. CIRANO-scientific publications 2010s-28. https://doi.org/10.2139/ssrn.1626805
Prahalad, D. (2013). Design Strategy for the Bottom of the Pyramid. In Social Innovation (pp. 131-144). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36540-9_12
Reinertsen, D. G. (1999). Taking the fuzziness out of the fuzzy front end. Research-Technology Management, 42(6), 25-31. https://doi.org/10.1080/08956308.1999.11671314
Roos, G., & Roos, J. (1997). Measuring your company's intellectual performance. Long range planning, 30(3), 413-426. https://doi.org/10.1016/S0024-6301(97)90260-0
Schumpeter, J. A., & Nichol, A. J. (1934). Robinson's economics of imperfect competition. Journal of political economy, 42(2), 249-259. https://doi.org/10.1086/254595
Swedberg, R. (2000). Afterword: The role of the market in Max Weber's work. Theory and Society, 29(3), 373-384. https://doi.org/10.1023/A:1007056722175
Tether, B. S., & Tajar, A. (2008). Beyond industry–university links: Sourcing knowledge for innovation from consultants, private research organisations and the public science-base. Research Policy, 37(6-7), 1079-1095. https://doi.org/10.1016/j.respol.2008.04.003
Von Hippel, E. (2005). Democratizing innovation: The evolving phenomenon of user innovation. Journal für Betriebswirtschaft, 55(1), 63-78. https://doi.org/10.1007/s11301-004-0002-8
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207
West, J., & Bogers, M. (2011). Profiting from external innovation: A review of research on open innovation. Available at SSRN 1949520. https://doi.org/10.2139/ssrn.1949520
Williamson, O. E. (1991). Comparative economic organization: The analysis of discrete structural alternatives. Administrative science quarterly, 269-296. https://doi.org/10.2307/2393356
Woodman, G. F. (2010). A brief introduction to the use of event-related potentials in studies of perception and attention. Attention, Perception, & Psychophysics, 72(8), 2031-2046. https://doi.org/10.3758/BF03196680
Zheng, D., Chen, J., Huang, L., & Zhang, C. (2013). E-government adoption in public administration organizations: integrating institutional theory perspective and resource-based view. European Journal of Information Systems, 22(2), 221-234. https://doi.org/10.1057/ejis.2012.28
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2022-09-27
How to Cite
Njoki Kamau, J., & Karanja, P. (2022). Influence of Innovation on the Growth of Micro and Small Pharmaceutical Enterprises in Kenya. Journal of Entrepreneurship & Project Management, 6(4), 119–143. https://doi.org/10.53819/81018102t6032
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