Social Media Marketing for Young Entrepreneurs in Chongqing, China


  • Jamcan Zakir Saura Chongqing University
  • Losang Chong Yadav Chongqing University
  • Peng Chunlin Soutar Chongqing University



Social media marketing provides young entrepreneurs in Chongqing, China, with a powerful platform to connect with their target audience. By focusing on platform expertise, cultivating partnerships with local Key Opinion Leaders, and emphasizing cultural localization, these entrepreneurs can effectively navigate the dynamic landscape and build a strong online presence that fosters brand loyalty and sustainable growth in this thriving entrepreneurial hub. Staying adaptable and informed about the latest industry trends is vital for long-term success in Chongqing's competitive business environment. Research findings indicate that WeChat and Weibo are the dominant social media platforms for young entrepreneurs in Chongqing, serving as primary channels for engaging with the local market. Collaborations with Key Opinion Leaders (KOLs) emerged as a highly effective strategy for building brand recognition and trust among Chongqing's diverse and discerning consumer base. The study highlighted the crucial importance of cultural localization, where understanding and respecting Chongqing's unique cultural nuances and values significantly enhance the effectiveness of social media marketing efforts. In conclusion, for young entrepreneurs in Chongqing, China, social media marketing represents a potent tool for building a robust online presence. Emphasizing platform expertise, strategic KOL collaborations, and culturally sensitive localization will be key to their success in this dynamic and competitive entrepreneurial landscape. The study recommended that young entrepreneurs in Chongqing should prioritize continuous learning and platform expertise to harness the full potential of social media marketing. Additionally, forming strategic partnerships with Key Opinion Leaders, deeply understanding the local culture, and tailoring content accordingly will help them establish a strong and authentic online presence, driving long-term brand loyalty and success.

Keywords: Social Media Marketing, Young Entrepreneurs, China

Author Biographies

Jamcan Zakir Saura, Chongqing University

Chongqing University

Losang Chong Yadav , Chongqing University

Chongqing University

Peng Chunlin Soutar, Chongqing University

Chongqing University


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How to Cite

Saura, J. Z., Yadav , L. C., & Soutar, P. C. (2023). Social Media Marketing for Young Entrepreneurs in Chongqing, China. Journal of Entrepreneurship & Project Management, 7(11), 11–20.