Innovation and Creativity among the Youths and Entrepreneurial Success: A Case Study of Youth Owned Enterprises in Hangzhou, China


  • Cao Zhi Herbst Zhejiang University
  • Zhao Leji Coelho Zhejiang University
  • Ding Zhongli Zainal Zhejiang University



Innovation and creativity are essential drivers of entrepreneurial success among the youth. The ability to think outside the box and introduce novel ideas or solutions is a key competitive advantage in today's rapidly evolving business landscape. Young entrepreneurs who embrace innovation and creativity are better positioned to adapt to changing market dynamics, identify emerging opportunities, and establish a unique brand identity. By fostering an environment that encourages and nurtures these qualities, we can empower youth to unlock their full entrepreneurial potential and contribute to economic growth and innovation in their communities. The study found that youths who actively embraced innovative ideas and creative solutions were more likely to achieve higher levels of success and sustainability in their enterprises. Additionally, the support of local innovation ecosystems, such as Hangzhou's thriving tech and startup scene, further facilitated the integration of innovative practices, fostering an environment conducive to entrepreneurial success among the youth. In conclusion, the case study of youth-owned enterprises in Hangzhou, China underscores the critical role of innovation and creativity in achieving entrepreneurial success among young entrepreneurs. The findings highlight that those who harness creative thinking and innovative approaches are better positioned to thrive in the dynamic business landscape. Furthermore, the supportive entrepreneurial ecosystem in Hangzhou significantly enhances the prospects for youth-owned enterprises, emphasizing the importance of fostering an environment that encourages and nurtures innovation and creativity among the youth. The study recommended that to foster innovation and creativity among youth-owned enterprises in Hangzhou and similar regions, it is recommended to establish mentorship programs and networking opportunities that connect young entrepreneurs with experienced business leaders and innovators. Additionally, local government and business organizations should provide financial incentives and resources to support research and development initiatives, helping young entrepreneurs transform their creative ideas into successful, market-ready innovations.

Keywords: Innovation, Creativity, Youths, Entrepreneurial, Enterprises, China

Author Biographies

Cao Zhi Herbst, Zhejiang University

Zhejiang University

Zhao Leji Coelho , Zhejiang University

Zhejiang University

Ding Zhongli Zainal, Zhejiang University

Zhejiang University


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How to Cite

Herbst, C. Z., Coelho , Z. L., & Zainal, D. Z. (2023). Innovation and Creativity among the Youths and Entrepreneurial Success: A Case Study of Youth Owned Enterprises in Hangzhou, China. Journal of Entrepreneurship & Project Management, 7(13), 14–21.