Strategies for Successful Bootstrapping in Entrepreneurship among the Middle-Aged Women in Seletar, Singapore


  • Baey Song Ehtesham Nanyang Technological University
  • Giam Chua Ayci Nanyang Technological University
  • Yean Keng Schofield Nanyang Technological University



Middle-aged women in Seletar, Singapore, can enhance their bootstrapping success by leveraging microloan programs that provide accessible and flexible financing options. Mentorship and networking initiatives tailored to their needs should be established to offer guidance, support, and opportunities for knowledge exchange. Digital literacy and technology training programs can bridge the technological gap, empowering these entrepreneurs to utilize modern tools effectively. Strategic marketing and visibility efforts, including content marketing and collaborations with local influencers, can help middle-aged women entrepreneurs gain recognition and build their businesses in Seletar. Research findings indicate that middle-aged women in Seletar, Singapore, face notable challenges in accessing traditional financial resources, with limited access to venture capital and bank loans. They also lack dedicated support and mentorship programs tailored to their needs, hindering their entrepreneurial journey. Furthermore, technological gaps were evident, as many struggle with digital tools and e-commerce platforms, making digital literacy and training crucial for their success in bootstrapping. In conclusion, the journey towards successful bootstrapping for middle-aged women in Seletar, Singapore, demands a multi-faceted approach that addresses their unique challenges. By focusing on financial access, mentorship and support, and digital literacy, this demographic can overcome obstacles and thrive as entrepreneurs. These strategies, when effectively implemented, have the potential to empower middle-aged women in Seletar, fostering entrepreneurship and contributing to economic growth in the region. Recommendations for successful bootstrapping among middle-aged women in Seletar, Singapore should include the establishment of microloan programs tailored to their needs, providing accessible and flexible financing options. Creating mentorship and networking opportunities through collaborations with local business associations and experienced mentors can offer the guidance and support necessary for their entrepreneurial journey.

Keywords: Bootstrapping, Entrepreneurship, Women, Singapore

Author Biographies

Baey Song Ehtesham, Nanyang Technological University

Nanyang Technological University

Giam Chua Ayci , Nanyang Technological University

Nanyang Technological University

Yean Keng Schofield, Nanyang Technological University

Nanyang Technological University


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How to Cite

Ehtesham, B. S., Ayci , G. C., & Schofield, Y. K. (2023). Strategies for Successful Bootstrapping in Entrepreneurship among the Middle-Aged Women in Seletar, Singapore. Journal of Entrepreneurship & Project Management, 7(15), 12–20.