Role of Project Communication Management on the Performance of Airline Company in Rwanda. A Case of Rwandair Ltd.
DOI:
https://doi.org/10.53819/81018102t2307Abstract
The purpose of this study was to examine the contribution of project communication management on Performance of airlines Rwanda using a case of RwandAir Ltd. projects as an airline company of the Republic of Rwanda. The specific objectives were to assess the effect of communication plan, communication implementation and communication control on project Performance. RwandAir Ltd. projects related to the research are to promote Rwandese maximum numbers of own pilots, aviation’s technicians, marketing agents and cabin crews. Planning, implementing and control were the factor indicators of effective communication and the results of good performance was revealed by productivity, creation of better relationships and clarity provided. Agency, Management, and Institutional theories are the theoretical foundation of this study. Project Communication management are independent variables and project performance is the dependent variable. The researcher used quantitative method approaches during analyzing of findings through descriptive statistics using bivariate analysis. The target population was 102 permanent staff working in different departments. The sample size is all respondents 102 targeted, who applied a Census technique. The two data collection methods included a questionnaire survey and a secondary data sheet, which were used for data collection. Primary data was collected by structured questionnaire through a stratified sampling method. The validity of the research instrument also was determined by use of content validity, while reliability was verified through the test-retest method. Data was analyzed and organized by SPSS version 22. Data analysis will be a quantitative data analysis method presented by descriptive and multiple regression statistics methods. The study was presented that communication plan, implementation, and control had countless roles. Towards on the project performance of RwandAir Ltd and has been chosen as a case study for this research to provide an insight into how communication planning and tools had employed, to effectively implement RwandAir’s projects within Rwanda and at the international level, where the national courier has opened up branches. Project communication values close attention as employees may be the most important audience for an airline company’s performance and its branding efforts.
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