Talent Management and Productivity of Manufacturing Firms. A Case Study of Westrock Company in Atlanta, Georgia


  • Thomas Few Trullen Clark Atlanta University
  • William Abraham Scullion Clark Atlanta University
  • Jonathan Baldwin Yousef Clark Atlanta University




Talent management lies at the core of WestRock Company's success in Atlanta, Georgia. Through strategic talent acquisition aligned with their core values and industry demands, WestRock attracts and retains skilled employees who drive innovation and productivity. Their robust productivity management framework fosters a culture of accountability, ensuring employees' efforts are aligned with organizational goals, thus enhancing overall productivity. By integrating continuous learning initiatives and sustainability principles, WestRock not only sustains a competitive edge in the manufacturing sector but also cultivates a workforce that is adept, engaged, and committed to driving the company's growth. Research findings reveal that the company's strategic approach to talent acquisition, involving alignment with core values and industry needs, has led to a highly motivated and skilled workforce. The integration of continuous learning, robust Productivity management, and a commitment to sustainability has further propelled WestRock's Productivity, fostering innovation, accountability, and employee engagement, thereby contributing to its sustained success in the competitive manufacturing sector. In conclusion, the comprehensive talent management strategies employed by WestRock Company in Atlanta, Georgia, have unequivocally demonstrated their pivotal role in shaping the company's exceptional Productivity in the manufacturing sector. By synergizing strategic talent acquisition, continuous learning, robust productivity management, and sustainability integration, WestRock has not only cultivated a workforce that is highly skilled, engaged, and aligned with the organization's values, but has also positioned itself as a model for achieving sustained success and competitiveness in the dynamic business landscape. The study recommended that the company can further optimize its talent management and productivity by implementing advanced data analytics to enhance productivity monitoring and decision-making, thereby fostering continuous improvement and innovation across its manufacturing operations.

Keywords: Talent management, Productivity, manufacturing firms, Georgia

Author Biographies

Thomas Few Trullen, Clark Atlanta University

Clark Atlanta University

William Abraham Scullion , Clark Atlanta University

Clark Atlanta University

Jonathan Baldwin Yousef, Clark Atlanta University

Clark Atlanta University


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How to Cite

Trullen, T. F., Scullion , W. A., & Yousef, J. B. (2023). Talent Management and Productivity of Manufacturing Firms. A Case Study of Westrock Company in Atlanta, Georgia. Journal of Human Resource & Leadership, 7(5), 1–11. https://doi.org/10.53819/81018102t5241