Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya

Authors

  • Cheruiyot Philip Kisii University, P.O Box 408-40200, Kisii, Kenya
  • Tom Mboya Kisii University, P.O Box 408-40200, Kisii, Kenya
  • Joshua Wafula Kisii University, P.O Box 408-40200, Kisii, Kenya

DOI:

https://doi.org/10.53819/81018102t4289

Abstract

The inclusion of rural smallholder farmers in the export of horticultural products has two major implications: increased household income through access to a promising global market and enhanced productivity, cumulatively contributing to the growth of Gross Domestic Product (GDP) and foreign exchange. Currently, there are an estimated 2,500 smallholder farmers participating in horticultural exports South Rift of Kenya. Consequently, this study aimed to investigate the relationship between post-harvest handling practices by smallholder farmers and the growth of the horticultural export market. Quantitative data were collected using a structured questionnaire from a sample of 334 small-scale horticultural farmers, randomly selected for the study. Validity and reliability tests were conducted prior to the main study. Descriptive statistics and simple linear regression were employed to analyze the data. Post-harvest handling practices were assessed through the utilization of packaging materials, storage facilities, energy supply, hygiene, and transportation facilities. The findings indicated a statistically significant relationship between post-harvest handling practices and the growth of horticultural export markets. However, deficiencies were observed among small-scale farmers in South Rift, Kenya, in managing horticultural products after harvest. The study recommended for strategic interventions for the adoption of modern technologies in every stage of the supply chain and establishes collaborations with key stakeholders in order to minimize cost of investment per farmer and ultimately enhancing market standards compliance and competitiveness in the fruit and vegetable export market.

Keywords: Post harvest, storage, packaging, Hygiene, Export, Markets

Author Biographies

Cheruiyot Philip, Kisii University, P.O Box 408-40200, Kisii, Kenya

PhD Candidate Department of Business and Economics

Tom Mboya, Kisii University, P.O Box 408-40200, Kisii, Kenya

Lecturer Department of Business and Economics

Joshua Wafula, Kisii University, P.O Box 408-40200, Kisii, Kenya

Senior  Lecturer Department of Accounting and Finance

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Published

2024-09-02

How to Cite

Cheruiyot, P., Mboya, T., & Wafula, J. (2024). Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya. Journal of Marketing and Communication, 7(1), 33–45. https://doi.org/10.53819/81018102t4289

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