KITHU, J. M.; KAMAU, J. N. Influence of the Nature of Product on Performance of Soft Drinks Manufacturing Firms in Kenya. Journal of Marketing and Communication, [S. l.], v. 5, n. 1, p. 20–38, 2022. DOI: 10.53819/81018102t4043. Disponível em: https://stratfordjournals.org/journals/index.php/journal-of-marketing/article/view/1145. Acesso em: 29 mar. 2024.