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Vol. 5 No. 2 (2022)
Vol. 5 No. 2 (2022)
ISSN Online 2617-359X
Published:
2022-08-22
Articles
Challenges and Opportunities for Main Stream Media and Journalism in a Digital and Social Media Environment: Perspective from Israel
Zalev D. Grossman, Yehudit Z. Tsabari , Yuval Shavit Sayed
1 - 10
PDF
Brand Architecture and Performance of Water Bottling Firms in Nairobi City County, Kenya
Sarah Adhiambo Awinyo, Francis Ndungu Kibera, Mary Wanjiru Kinoti , Winnie Gacugu Njeru
21- 41
PDF
Relationship between Advertisement and Consumer Brand Preference at LG Couture France
Christophe Zelicia Valérie, Dr. Castaner Podder Homburg (PhD) , Dr. Patrick Damien Mignola
42 - 51
PDF
Brand Architecture, Customer Loyalty and Performance of Water Bottling Firms in Nairobi City County, Kenya
Sarah Adhiambo Awinyo, Professor Francis Ndungu Kibera, Proffessor Mary Wanjiru Kinoti, Dr. Winnie Gacugu Njeru
52 - 78
PDF
Place of Kinyarwanda Language in Banks in Rwanda: A Case of Equity Bank Rwanda
Uwera Marcelline , Prof. Niyomugabo Cyprien
79 - 88
PDF
A Variationist Sociolinguistics Study of Ewe Kente at Agortime Traditional Area in the Volta Region
Favour Mawutorwu Randy Mortey, Pamela Tsekpo, Koku Mensah Agboka, Godsway Asigbe
89 - 114
PDF
The Effect of Social Media Interactive Messaging on Customer Loyalty of Commercial Banks in Nairobi City County, Kenya
Geoffrey Mageto, Omari Stella (PhD) , Yobes Nyaboga (PhD)
115 - 131
PDF
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