E-commerce Boom and its Effects on European Supply Chain Networks
DOI:
https://doi.org/10.53819/81018102t2178Abstract
The rapid growth of e-commerce has revolutionized the retail landscape in Europe, significantly impacting traditional supply chain networks. This article explores the effects of the e-commerce boom on European supply chains, identifying the challenges faced by businesses in adapting to the changing market dynamics. It delves into the key drivers behind the e-commerce surge, the resulting shifts in consumer behavior, and the consequent alterations required in supply chain strategies. The study also presents case examples of successful adaptation strategies implemented by European companies to thrive in the e-commerce era. By analyzing these trends and case studies, the article provides insights into the transformative potential of e-commerce on European supply chains and offers valuable recommendations for companies seeking to remain competitive in this dynamic environment.
Keywords: E-commerce, European supply chain networks, retail, consumer behavior, supply chain adaptation, logistics, online shopping, digitalization, market disruption.
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