WANYERI, I. W. Events Marketing as a Strategic Communication Tool towards Performance of Telecommunication Firms: A Case of Safaricom Plc, Kenya. Journal of Strategic Management, [S. l.], v. 4, n. 3, p. 30–49, 2020. Disponível em: https://stratfordjournals.org/journals/index.php/journal-of-strategic-management/article/view/566. Acesso em: 7 sep. 2024.