Theuri, R. W., O. Ndiao, and P. Mathenge. “Competitive Strategies and Market Share of Five-Star Hotels Operating in Nairobi County, Kenya”. Journal of Strategic Management, vol. 5, no. 2, Sept. 2021, pp. 104-28, https://stratfordjournals.org/journals/index.php/journal-of-strategic-management/article/view/900.