Kibithe, Tabitha Wangari, and Wendy Cherono Chebii. “Influence of Service Quality Differentiation Strategy on Customer Loyalty in Commercial Banks Within Nakuru Municipality”. Journal of Strategic Management 2, no. 2 (August 10, 2018): 62–82. Accessed October 18, 2024. https://stratfordjournals.org/journals/index.php/journal-of-strategic-management/article/view/166.