Vol. 7 No. 1 (2024)

Articles

• Analyzing Facebook's Use of Natural Equivalents to Preserve Cultural Integrity and Reduce Meaning Shifts in Expressions

  Okemwa Carolyne Barongo, Jane Mutiga , Gideon Marete

  67 - 79

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• Relationship between Product Promotion Strategy and Organizational Performance of Maize Seed Companies in Kenya

  Nancy Jelimo , Dr. Beatrice Jemaiyo, (PhD), Dr. Mary Nyiva, (PhD)

  1 - 18

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• Exploring the Influence of Export Environment on Market Standard Dimensions and Horticultural Market Growth in South Rift, Kenya

  Cheruiyot Philip, Tom Mboya, Joshua Wafula

  19 - 32

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• Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya

  Cheruiyot Philip, Tom Mboya, Joshua Wafula

  33 - 45

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• Meaning Shifts of Culture-Specific Expressions: A Case Study of Facebook

  Okemwa Carolyne Barongo, Jane Mutiga , Gideon Marete

  46 - 66

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