Impact of Technological Innovation on Performance of Manufacturing Firms in Switzerland


  • Seferovic Haris Sukumar University of Bern
  • Agarwal Okafor Vargas University of Bern
  • Sommer Yann Mondal University of Bern



Innovation is using knowledge to develop something with new economic value. Technological innovation is vital for firms to drive their growth, create value for the firm and its clients, and develop a competitive advantage. Thus, the study sought to examine the impact of technological innovation on the performance of manufacturing firms in Switzerland. The study adopted the descriptive research design. The target population was 658 respondents from Eastman Chemical International GmbH Zoug. The sample size was 249, which was determined using the Yamane formula. The study used questionnaires to collect the data. The analysis of the data was done using inferential statistics. The study found that technological innovation is positively and significantly related to performance (β=0.684, p=0.005). The research concluded that technological innovations influence the performance of Eastman Chemical International GmbH Zoug. Technological innovation brings benefits. It increases productivity and brings better goods and services that improve the overall standard of the goods and services produced by an organization. The power of service innovation in helping the firm to keep and expand its competitive position is indisputable. It is noted that technological innovation technique is vital for firms to drive their growth, create value for the firm and its clients, and develop a competitive advantage. The research recommends that for the firms to realize higher performance, they should adopt technologically innovative strategies. Firms should aim to ensure service range expansion, replacement, enhancement, repositioning and new service introduction to enable the firm to be much more effective, grow quicker, invest more and gain more competitiveness. The aspect of technological innovation should be given an upper hand in any organization if higher performance is to be achieved.

Keywords:  Technological innovation, performance, manufacturing firms, Switzerland

Author Biographies

Seferovic Haris Sukumar, University of Bern

University of Bern

Agarwal Okafor Vargas , University of Bern

University of Bern

Sommer Yann Mondal, University of Bern

University of Bern


Altuntas, S., Cinar, O., & Kaynak, S. (2018). Relationships among advanced manufacturing technology, innovation, export, and firm performance: Empirical evidence from Turkish manufacturing companies. Kybernetes. Journal of Marketing, 6(2) 19-26.

Chen, Q., Wang, C. H., & Huang, S. Z. (2020). Effects of organizational innovation and technological innovation capabilities on firm performance: evidence from firms in England. Europe Business Review, 26(1), 72-96.

Choi, D. S., Sung, C. S., & Park, J. Y. (2020). How does technology startups increase innovative performance? The study of technology startups on innovation focusing on employment change in Switzerland. Sustainability, 12(2), 551.

Issa, T., & Isaias, P. (2022). Innovative Technologies: Applications in the Present and Considerations for the Future. In Sustainable Design (pp. 193-215). Springer, London.

Khin, S., & Ho, T. C. (2018). Digital technology, digital capability and organizational performance: A mediating role of digital innovation. International Journal of Innovation Science 5(2), 17-26.

Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 3.0: From products to customers to the human spirit. In Marketing wisdom (pp. 139-156). Springer, Singapore.

Lambrecht, A., & Tucker, C. (2020). When does retargeting work? Information specificity in online advertising. Journal of Marketing research, 50(5), 51-76.

Lee, J., Suh, T., Roy, D., & Baucus, M. (2019). Emerging technology and business model innovation: The case of artificial intelligence. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 44-51.

Mousavi, S., Bossink, B., & van Vliet, M. (2019). Micro-foundations of companies' dynamic capabilities for environmentally sustainable innovation: Case study insights from high‐tech innovation in science‐based companies. Business Strategy and the Environment, 28(2), 366-387.

Paul, T., Mondal, S., Islam, N., & Rakshit, S. (2021). The impact of blockchain technology on the tea supply chain and its sustainable performance. Technological Forecasting and Social Change, 17(3), 121-163.

Podder, P. S., & Tanjee, K. S. (2021). The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers. Journal of Marketing research, 10(8), 21-36.

Ranta, V., Aarikka-Stenroos, L., & Väisänen, J. M. (2021). Digital technologies catalyzing business model innovation for circular economy—Multiple case study. Resources, Conservation and Recycling, 16(4), 105-121.

Rauter, R., Globocnik, D., Perl-Vorbach, E., & Baumgartner, R. J. (2019). Open innovation and its effects on economic and sustainability innovation performance. Journal of Innovation & Knowledge, 4(4), 226-233.

Razali, A. (2018). The Influence of Technological Innovation on Small Manufacturing Firm Performance in Malaysia. The Influence of Technological Innovation on Small Manufacturing Firm Performance in Malaysia. International Journal of Marketing, 18(7) 94-102.

Saji, B. S., John, R. D., Nair, M., & Houjeir, R. (2019, November). Governance in Advertisement Regulation Process in United Arab Emirates. In European Conference on Management, Leadership & Governance (p. 394). Academic Conferences International Limited.

Sukumar, A., Jafari-Sadeghi, V., Garcia-Perez, A., & Dutta, D. K. (2020). The potential link between corporate innovations and corporate competitiveness: evidence from IT firms in the Pakistan. Journal of Knowledge Management, 24(5), 965-983.

Tang, G., Park, K., Agarwal, A., & Liu, F. (2020). Impact of innovation culture, organization size and technological capability on the performance of SMEs: The case of China. Sustainability, 12(4), 135-141.

Trachuk, A., & Linder, N. (2018). Innovation and performance: an empirical study of Russian industrial companies. International Journal of Innovation and Technology Management, 15(3), 185-207.

Tsang, M. M., Ho, S. C., & Liang, T. P. (2019). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78.

Weitz, B. A., & Jap, S. D. (2019). Relationship marketing and distribution channels. Journal of the academy of Marketing Science, 23(4), 30-32.

Yu, X., Lan, Y., & Zhao, R. (2021). Strategic green technology innovation in a two-stage alliance: Vertical collaboration or co-development? Omega, 9(8), 102-116.

Zahirah M. (2016). Performing Consumers: Global capital and its theatrical seductions. Routledge.

Zhang, Y., Khan, U., Lee, S., & Salik, M. (2019). The influence of management innovation and technological innovation on organization performance. A mediating role of sustainability. Sustainability, 11(2), 495-503.




How to Cite

Sukumar, S. H. ., Vargas , A. O. ., & Mondal, S. Y. . (2022). Impact of Technological Innovation on Performance of Manufacturing Firms in Switzerland. Journal of Strategic Management, 6(6), 12–21.