The Impact of Sustainability Model on the Sustainable Production during the Covid-19 Pandemic


  • Wafaa Mohammed Ahmed Zaid King AbdulAziz University, Saudi Arabia
  • Prof. Mohammad Asif Salam King AbdulAziz University, Saudi Arabia



Purpose: This research aims to give managers and organizations with the best means and practices for maintaining sustainable production with the use of SSCM practices during challenging periods, such as global crises, pandemics, or any other circumstance that impacts the business.

Design/Methodology: The research sample comprised of managers and department heads employed by enterprises in the Industrial area of Jeddah who were situated in various industries. This research used a non-probability sampling approach with roughly 260 responses from diverse industries.

Findings: Each of the variables of the sustainability model have a positive impact on sustainability production during the pandemic with organizational culture, as an exception. Based on the findings, it was found that organizational culture did not affect the sustainability production.

Research Implications: In terms of profitability, sustainable enterprises with a networked structure and strong virtuality outperform hierarchical organizations. In difficult situations, shared leadership should be utilized to quickly gather information from all functional areas. People-driven companies are better positioned to endure COVID-19 and future viral outbreaks. Before and after crises, successful organizations utilize ICT to build trust and relationships with employees, stakeholders, and customers. Finally, balancing resource hoarding with resilience is crucial. Continuous functioning of companies requires equipment, cognitive, and human capital. After a pandemic, an organization's capacity to analyze financial sustainability and find other funding sources is critical to survival. Companies with financial contingency plans allowed operations to flourish.

Originality/value: This study focuses on the impact of network structure, resilience, organizational culture, distributed leadership, ICT and financial contingency on production sustainability during the pandemic. This study provided a channel for further research on distributive leadership and organizational culture to understand the different aspects of crisis management, especially with respect to Saudi Arabia and the effect of the pandemic on sustainable production

Keywords: Sustainability, Production, Resilience, Network, ICT, pandemic, COVID-19, Crisis management

Paper type: Research paper

Author Biographies

Wafaa Mohammed Ahmed Zaid , King AbdulAziz University, Saudi Arabia

King AbdulAziz University, Saudi Arabia

Prof. Mohammad Asif Salam, King AbdulAziz University, Saudi Arabia

King AbdulAziz University, Saudi Arabia


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How to Cite

Mohammed Ahmed Zaid , W. ., & Salam, M. A. (2023). The Impact of Sustainability Model on the Sustainable Production during the Covid-19 Pandemic. Journal of Strategic Management, 7(1), 1–30.