Strategic Planning and Crisis Management Styles in Organizations: A case Study of Starbucks Firm in Shanghai, China
DOI:
https://doi.org/10.53819/81018102t5198Abstract
Strategic planning is an essential process for organizations to set their long-term goals and determine the best course of action to achieve them. It involves analyzing the internal and external environment, identifying opportunities and threats, and formulating strategies to capitalize on strengths and mitigate weaknesses. Crisis management is a set of strategies and actions taken by organizations to effectively respond to and recover from unexpected and disruptive events. Crisis management styles can vary, ranging from reactive approaches that focus on immediate response and containment, to proactive approaches that prioritize risk assessment, preparedness, and resilience. Ultimately, organizations need to strike a balance between strategic planning and crisis management, integrating them into their overall management framework to navigate both predictable and unforeseen challenges successfully. The study findings indicate that Starbucks has a robust strategic planning process in place, which has contributed to its long-term success. The firm is highly committed to resolving crises promptly, whether they involve product quality concerns, employee misconduct, or public relations issues. The company's crisis response actions are guided by their long-term strategic vision, brand values, and commitment to delivering a unique customer experience. It was concluded that Starbucks has demonstrated a robust strategic planning process, focusing on premium-quality coffee, creating a unique customer experience, and fostering sustainable growth. This strategic approach has propelled Starbucks to become a global leader in the coffee industry. Starbucks' strategic planning and crisis management styles have positioned the company as a leader in the industry, allowing them to effectively manage challenges while maintaining their strategic vision. The study recommended that by continuously monitoring the market landscape, organizations can anticipate changes and proactively adapt their strategies to remain competitive. To enhance crisis management, organizations should prioritize developing a proactive approach, focusing on rapid response and transparent communication.
Keywords: Strategic Planning, Crisis Management Styles, Organizations, China
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