Strategy Implementation and Performance of Insurance Companies in Rwanda: A Case of Britam Insurance Rwanda
DOI:
https://doi.org/10.53819/81018102t2161Abstract
The study determined strategic implementation practices on performance of Britam Insurance Rwanda by establishing effect of training, leadership, and communication. A descriptive and exploratory research designs were applied. The target population was 130 employees at Britam Insurance Rwanda operating in Kigali City, Rwanda. A census method was applied to take 130 workers as sample size. The researcher collected data using questionnaire and interview guide. Moreover, to analyze data collected, qualitative data was subjected to content analysis while quantitative data was processed using statistical product and service solution to produce Results shows knowledge of workers (mean of 3.666) was used as a mentoring worker. Correlation results significant association between creativity and innovation and customer satisfaction (r=0.206 and sign=0.000). Results demonstrated that vision articulation (mean of 3.33), motivating works with a mean of 4.400, managing workers with a mean of 4.00. The study ascertained that vision articulation was statistically significant with effectiveness (r=0.122*, p-value=0.035), results on managing workers demonstrated that there a significant relationship between efficiency (r=0.123, sign=0.034). Results found that relationship between workers (Mean=3.833) was the assessment that the relationship between workers, making decision (mean of 3.333), managing activities (mean of 2.833), managing activities (3.333) have been adopted and used by at Britam Insurance companies (st.dev of 1.632). Results revealed a low level of significance between relationship between workers and efficacy (r=0.052, p-value=0.373); relationship between workers and effectiveness (r=0.27, p-value=0.646), there is significantly relationship between making decision and customer satisfaction (r=0.105, p-value=0.071). Based on the study's findings, it is recommended that insurance organizations in Rwanda ensure an adequate number of workers for effective strategy execution. Communication managers should enhance communication methods to improve data flow among workers.
Keywords: Strategy Implementation, Performance of Insurance Companies, Britam Insurance, Rwanda.
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