Navigating the Digital Age to Sustainable Supply Chain Innovations

Navigating the Digital Age to Sustainable Supply Chain Innovations


Author: Marcus T. O’neill.

Reviewed by: Solomon Kyalo Mutangili

Publisher: Stratford Publishers.

Year of Publication: 2024.

Pages: 6.

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Navigating the Digital Age to Sustainable Supply Chain Innovations by Marcus T. O’Neill presents a compelling exploration of the intersection between digital technology and sustainability within supply chain management. O’Neill, drawing upon his extensive expertise in both fields, delivers a thought-provoking narrative that underscores the critical role of innovation in driving environmental and social responsibility. From the outset, O’Neill sets the stage by framing sustainability as not just a moral imperative but also a strategic opportunity for businesses to create long-term value and resilience in an increasingly volatile world.

One of the book’s most notable strengths is its holistic approach to sustainability, which goes beyond mere environmental considerations to encompass social and economic dimensions as well. O’Neill argues persuasively that sustainable supply chain management requires a multifaceted approach that addresses not only environmental impact but also issues such as labor rights, diversity and inclusion, and community engagement. By adopting this comprehensive perspective, O’Neill challenges readers to rethink their notions of sustainability and consider the broader implications of their supply chain decisions.

Moreover, O’Neill’s discussion of digital technology and its role in driving sustainable innovation is both insightful and timely. He explores a wide range of digital tools and technologies, from block chain and IoT to big data analytics and AI, illustrating how these innovations can be leveraged to enhance transparency, traceability, and accountability across the supply chain. Through a series of case studies and real-world examples, O’Neill demonstrates how companies are harnessing the power of digital technology to drive positive change and create shared value for all stakeholders. Another key theme that runs throughout the book is the importance of collaboration and partnership in advancing sustainability goals.


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